Winter Fancy Food Preview

January 14, 2020

We’re excited to be exhibiting at the 2020 Winter Fancy Food Show, presented by the Specialty Food Association, at the Moscone Center in San Francisco from January 19-21. In Booth #2557, Truly Good Foods will be unveiling new packaging for three of our retail snack lines along with a new brand of snack bags and flavored pretzels:

Why Knots? – Why Knots? are salty pretzels covered in sweet and tangy coating. The line features seven colorful flavors including Key Lime and Greek Yogurt. They are made me with no artificial ingredients and are available in stand up resealable bags for easy snacking.

Truly Good Snack Mix Line – Our new Truly Good line features some of our most popular snack mixes in resealable bags for grab-and-go snacking. With six flavors available in 4-5oz and six in 6.5-7.5oz, there is an ideal size and flavor for every buyer. Colorful and eye-catching, the line also includes our newest snack mix Protein Punch.

ReCharge – Snacks with an Energy Boost! ReCharge is a line of three snack mixes with no artificial ingredients for a better-for-you snack option. Dark Chocolate Energy Boost features a boost of caffeine with dark chocolate espresso beans, Super Charged Cranberry Blend has cranberries infused with pomegranate oil and Omega-3 while Chia ReCharged Stix Mix is bursting with chia seed benefits.

Grabeez – Grabeez is a grab-and-go resealable cup that’s available in 19 varieties of nuts, snack mixes and candy. There’s a flavor for every taste bud and Grabeez are guaranteed to fly off shelves.

Buffalo Nuts – Buffalo Nuts are peanuts with a kick of zesty buffalo wing flavor. Perfect for bar snacks and sporting events, they’re available in five bold flavors.

Winter Fancy Food is always a great show and kicks off the new year well. We’re especially excited for 2020 since we’ll be unveiling new brands to the marketplace.

“We are thrilled to have Truly Good Foods exhibiting at the 2020 Winter Fancy Food Show,” said Phil Karafakis, president, Specialty Food Association.  “The specialty food industry is a $148.7 billion industry and growing. We’re seeing fantastic innovation from our member companies and this year’s Winter Fancy Food Show promises to be one of the best.”


About Truly Good Foods

Truly Good Foods has a passion for snacks and has specialized in quality snacking for more than 40 years. Women-owned and family-operated, Truly Good Foods is headquartered in Charlotte, NC with six additional locations across the U.S. With more than 400 manufactured snacks, TGF believes in BETTER ingredients and MORE of those ingredients in every bite.

About the Specialty Food Association

Founded in 1952 in New York City, the Specialty Food Association (SFA) is the leading advocate for the $148.7 billion specialty food industry. Representing makers, importers, entrepreneurs, retailers, distributors and others in the trade, the SFA aims to champion, nurture and connect its members to deliver traditional and innovative new products to consumers that expand consumption of specialty foods. The SFA is known for hosting the Winter and Summer Fancy Food Shows, and presents the sofi™ Awards honoring excellence in specialty food. Learn more at



Tags: food show, new packaging, winter fancy food show

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