Customer Challenge

A leading Business & Industry customer was looking to refresh its employee snack program with new, exciting snack mixes for an upcoming menu rotation. The program also required products that met strict guidelines for their bulk program, eliminating snack mixes containing peanuts or peanut oil while still providing employees with a diverse assortment.

Our Solution

The Truly Good Foods team worked closely with the customer to identify innovative snack mixes that aligned with their dietary requirements and employee preferences. In addition to introducing a newly launched snack mix, we collaborated internally to develop customized variations of existing products, expanding the customer’s options without compromising their program requirements.

Although the customized products required additional planning and production minimums, our team partnered with the customer to create a solution that supported their long-term goals and provided greater menu variety.

Results

The customer expanded its snack assortment by introducing multiple new and customized snack mixes into its employee program. The collaboration resulted in:

A successful launch of new and exclusive snack mix offerings.
An expanded assortment tailored to the customer’s requirements.
Increased product adoption across the employee snack program.
A customized solution designed to support future menu rotations.

Customer Response

The customer appreciated Truly Good Foods’ flexibility and willingness to develop customized solutions that met their unique needs. By collaborating on new product variations, we strengthened the partnership and created opportunities for continued innovation and future growth.

Why It Matters

Every workplace is different. That’s why Truly Good Foods partners with Business & Industry customers to develop snack programs that fit their unique requirements—from ingredient-conscious assortments to customized product solutions. Our collaborative approach helps customers keep their snack offerings fresh, engaging, and tailored to the needs of their employees.