With Earth Day coming up this weekend, we’re taking a peek into what sustainability means to consumers. Forbes named visible sustainability one of the six most important consumer packaged goods trends for millennials. This generation is developing some serious purchasing power and Nielsen Research has found that companies that align themselves with sustainable practices can see large boosts in CPG sales, particularly in snacks.
The Nielsen Global Survey of Corporate Social Responsibility and Sustainability found that younger generations aren’t the only ones who say they care, with 51% percent of Boomers (50-64) surveyed willing to pay extra, an increase of 7% since last year. Below is a graph from the survey that features the Top Sustainability Purchasing Drivers. The Top 3 include the importance of Brand Trust, Health & Wellness Benefits and Natural/Organic Ingredients.