While some consumers can consider nuts and seeds to be bland, spices are adding that extra kick to increase sales. Unlike other more traditional salty snacks, nuts and seeds are the perfect base to be more adventurous with flavors.
Spiced nuts continue to dominate the marketplace with consumers demanding bigger and bolder flavors. Despite the popularity of spicy foods, sweet flavors remain consumers’ most preferred. Our new Southern Sweets snack line combines crunchy nuts with sweet coatings for a decadent treat.
Although men and younger consumers still seek very spicy snacks, most consumers’ preferences are shifting to more moderately spicy flavors. This could be influenced by a greater interest in flavor combinations with more complex spicy notes beyond just simple heat. Snacks are complementing spicy flavors with the sweetness of fruit, brown sugar and honey. These complementary flavors contribute to innovation and variety and are of particular interest to Millennials. According to a Mintel report, 39% of consumers (and 45% of 18-to-34-year-olds) want more snacks with a combination of flavors.
Truly Good Foods has a variety of spiced nuts to choose from for all different flavor profiles.