Seasonal Merchandising Tips

November 7, 2019

Holiday promotions and selling programs are huge business for retailers. It’s important to take full advantage of these opportunities and we have some tips to help.

Top Tips to Sell More Seasonal Candy & Snacks

Timing Counts

You want holiday snacks ready when shoppers are thinking about seasonal items. Offering seasonal products early always helps to shift consumers’ mindsets and keep them coming back to buy more. Halloween snacks are usually retailed starting in mid-August with Christmas following right after the Halloween holiday. Be careful not to start too early though since holiday fatigue can set in with consumers when the displays pop up earlier and earlier each year.

Impulse Purchases

Just as important as timing, is knowing how to display seasonal items to encourage the impulse purchase. Studies have shown that at least 40% of total seasonal candy purchases are made on impulse and the primary trigger is seeing the snack featured in an aisle display. Ideal display placement has evolved over the years and most retailers are finding the most success with end of the aisle displays versus the more traditional store entrance and center store promotional areas. Typically theater-style displays placed in high-traffic areas and showcasing a variety of POS materials show the most success.

Merchandising Matters

The design of displays also plays a major role in enticing consumers to buy. Since nostalgia is already a strong emotion associated with holiday branding, consider building displays around regional holiday traditions or flavors. Consumers are also often shopping based around needs so one-stop shop solutions are always a good idea. For holidays, that could be as easy as building a stocking-stuffer display.

The Price is Right

Pricing is always an important piece in the puzzle and holiday items should be priced to move. With a limited shelf time, pricing is integral to driving impulse purchases.

It’s All About Variety

The fall and winter holiday season is a time to indulge in flavors and foods not usually eaten at other times of the year. Candy and snacks should reinforce this idea and the uniqueness of the holiday season. The right products and a wide variety are keys to sales success. Consumers come to seek out and look forward to certain holiday candies and snacks. It’s ideal to have a mix of these classic holiday snacks along with new, emerging options

Tags: Merchandising, seasonal sales, seasonal snacks

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