Holidays scattered throughout the year are the perfect time for businesses to increase their marketing of nut products to satisfy consumer demands for quality nuts for entertaining, celebrating, cooking, baking and craft making.
New Year’s Eve and New Year’s Day parties are perfect occasions for consumers to treat their party guests to the best nut snacks to accompany champagne, wine and cocktails. Vendors can end every year on a high sales note and begin the New Year with high volume nut sales by marketing Five Star Nut Mix, Mixed Nuts with Peanuts, Deluxe Mixed Nuts and Select Mixed Nuts to their customers. These mixes contain the more exotic nut offerings such as pistachios, hazelnuts, macadamia nuts and brazil nuts that consumers crave to make New Year related celebrations more festive.
Valentine’s Day is another perfect opportunity for increasing nut sales. With the price of boxed chocolates increasing year after year, many sweethearts prefer to make their own sweet treats at a fraction of the cost. Whole almonds, pecans, brazil nuts, cashews and peanuts are the best nut choices for dipping into dark chocolate for creatively filling Valentine’s Day gift boxes.
Easter is prime candy time for most consumers. Many individuals have a tradition of making their own candy Easter eggs and require quality blanched peanuts to create tempting delicious peanut butter Easter eggs, along with chocolate eggs rolled in peanuts.
Memorial Day kicks off a whole three-month period of picnic season, as well as a shift to salads and lighter fare as the main course. The start of summer presents the best time to interest your customers in showcasing a variety of nuts, such as walnuts, pecans, almonds, hazelnuts, cashews and pistachio nuts as delicious ingredients to make their salad presentations more appealing. Consider offering your customers an assortment of recipe suggestions for such salad creations as Waldorf Salad and other creative salad offerings that include nuts.
Who doesn’t love trick or treat time at Halloween, where candy apples are a long-standing tradition not only for costume parties but also for goodie bags! Nothing makes a candied or caramel-dipped apple taste or look better than a coating of diced almonds, diced peanuts or fancy pecan pieces. A nut coating on candied apples also enables vendors to add value to this sought-after Halloween treat.
Home cooks and bakers need the widest assortment of fresh, quality nuts just prior to Thanksgiving, one of the best holidays for using nuts in culinary dishes – such as turkey stuffing.
Preparing for the Christmas/Hanukkah/Kwanzaa holidays also increases the need for nuts as key ingredients to make those traditional family favorite recipes spectacular. No holiday buffet or brunch is complete without an elegant bowl filled to the brim with a quality mixture of fancy nuts.