According to the Global Snacks Market 2015-2019 research report, one of the most major trends in the snack industry is consumers replacing standard meals with snacks.
-90% of consumers snack multiple times per day
-7% of those consumers forego eating meals altogether and instead rely on snacks for sustenance.
-Consumers are looking past the traditional potato chips and candies and are instead trying interesting tastes and/or snacking for healthy reasons.
-73% of Baby Boomers prefer “classic” American meals, compared to only 54% of millenials.
-47% of consumers claim they enjoy trying new flavors and ethnic cuisines.
-61% of consumers say they are now opting for healthier snacks.
-In keeping with the trend of health awareness, consumers are searching for their snacks to servce a nutritionl purpose.
-51% of consumers admit to searching for high protein foods to add to their diet.
-53% of consumers are now opting for smaller snack sizes
While snacking is considered to be an all-day event, consumers are admitting their snacking isn’t spontaneous, but rather planned out and influenced by locale.
-80% of snacks are consumed at home
-63% of consumers snack in the afternoon
-37% of consumers plan their snack purchases in advance so they will have snacks on hand at all times.
-Over 1/3 of after dinner snacks are sweet
-Savory snacks hit its peak in December and January, while sweet snacking hits its peak in November- between Halloween and Christmas.