2016 has been a year of exciting developments for Truly Good Foods. As 2017 approaches, we wanted to revisit and share some of the highlights from this past year. A huge thank you to all of our customers and staff for making this such a great year!
New Garden Chips™ packaging
York’s Harvest® Garden Chips™ continue to grow in the “better-for-you” snack category and we felt it was time for a brand and packaging refresh. Garden Chips™ debuted a new logo and packaging that better evokes the healthier lifestyle of the brand. The health benefits of the product are highlighted on the front of packaging to appeal to consumers’ cravings for “better for you” snack options. For buyers, the new packaging offers some necessary specifics like a tamperproof seal and the ability for Garden Chips™ to hang on racks or lie flat or sideways on shelves. Consumers are looking for healthier snack options, so Garden Chips™ have been a great growth item for us. We’re happy to see the new branding and packaging match the innovation of the product.
Sodexo Strategic Diverse Supplier Partner of the Year
Truly Good Foods was honored by Sodexo North America as their 2016 Strategic Diverse Supplier Partner of the Year. Sodexo is a major supporter of minority and diversity owned companies including women-owned businesses. Truly Good Foods has been a certified WBENC business since 2002 when sisters Angela Bauer and Carolyn Bennett became majority owners.
Honored at the awards presentation, Truly Good Foods won for demonstrating a strategic and collaborative approach when working with Sodexo by providing innovative ideas to increase product utilization and developing differentiated products that address trends and consumer preferences in our marketplace. TGF has excelled in the area of customer service and continuously demonstrated our extensive product knowledge and best-in-class deployment processes which has resulted in a 45% program increase.
National Sales Meeting
Truly Good Foods honored our sales teams from all TGF locations at this year’s National Sales & Marketing Conference in Charlotte, NC. This includes over 75 people from our seven operating centers (Atlanta, Charlotte, Dallas, Memphis, Orlando, Reno and Washington D.C.). In addition to a 2-day conference, there were big winners honored at our awards dinner. This year’s winners were:
Rookie of the Year: Jennifer Lewis, Orlando
Sales Associate of the Year: Renae Varhol, Orlando
Territory Manager of the Year: TJ Flaherty, Washington D.C.
Operating Center of the Year: Orlando
Treasure Chest – Most Keys: The team of Diana McGinty & Renae Varhol and the team of Michelle Benz, John Tuosto, Evelyn Madera & Christine Coombe
Treasure Chest – Mystery Key Winner: The team of Michelle Benz, John Tuosto, Evelyn Madera & Christine Coombe
My Salad Bar unveiled new packaging
My Salad Bar® was unveiled at this year’s PMA Fresh Summit show in Orlando, Florida.
It’s rarely about the lettuce when you eat salads – it’s about the toppings. My Salad Bar® was designed to add extra flavor and crunch to your lunch. The line offers four flavorful and bold salad topping combinations conveniently packaged and ready to enjoy in the salad section of your produce department. It was important for us to launch My Salad Bar® at a price point that would be ideal for both retailers and consumers. There is a high demand for quick and healthy lunch options that still have a bold flavor. We’re anticipating that the new My Salad Bar® will help to fit that need very nicely.
2016 Crop Walk
Teams from Truly Good Foods and Healthy Home Market walked in the Charlotte CROP Hunger Walk and raised money for the cause. Charlotte CROP is a poverty-fighting organization that honors the call to improve the quality of life of people suffering from poverty and hunger. The walk in Charlotte is one of the biggest in the country and we have been a proud sponsor for 10+ years.
New TGF Website
We rebuilt our Truly Good Foods website to provide the ultimate user-friendly experience with improved navigation and functionality, mobile optimization, detailed product information and custom search filters. Over 200 new pages of content have been built with a focus on Truly Good Foods’ manufactured products. Content highlights include product information, descriptions, nutritional data, ingredients, related products and listings of best-selling products by industry. One of the major components of the new site is a custom product search filter so users can sort by various criteria including Ingredients, Flavor Profiles, Packaging, Best Selling Products (by industry) and Dietary. Dietary is an especially important criteria with consumers being hyper-focused on clean labels and natural products. The website is the new center of our wider digital strategy and represents an important component in our new branding. This site was designed with the customer experience in mind and we’re happy to create a hub that is a valuable tool for both internal and external audiences.