Candy Trends

Even though candy and health-conscious aren’t often thought of in the same sentence, confectionery is feeling the same pressure as other snacks to offer better-for-you options. Expect to see smaller size candy options with lower calories and more product claims on packaging.

Some of the other candy trend highlights for this year include:

• New candy products with unique colors, popping candy, hot & spicy flavors and cooling sensations.
• Vegan-friendly claims rose 27% from last year so expect to see these claims continue to rise.
• Chocolate manufacturers are trying to widen appeal with more snacks made from dark chocolate, which is known for a variety of health benefits.
• Ingredients with a “health halo” will continue to be popular in chocolate and snack products. That means more almond, chia, quinoa, berries and cacao nibs.
• Continued work toward cocoa sustainability.
• Exotic flavor combinations.
• Consumers are looking for transparency in food ingredients. A big ingredient in soft candy that consumers want to be informed of is gelatin. Most gelatin is derived from animal collagen, but vegans and vegetarians are seeking non-meat gelatin-based confectionery.
• Vegetables are being integrated into sweet snacks as a flavor, not just a natural color additive.
• CBD is gaining momentum in sweets and candy and is expected to be mainstream by next year.
• 76% of chocolate buyers saying it’s worth it to pay a little more money for premium chocolate so expect a rise here.